445 East 86th Street
New York, NY 10028
212-741-6302
TECHNICAL PLANNING, STRATEGIC PLANNING & DEVELOPMENT
since 1972
E-mail Norman N. Axelrod Associates

Technology Planning & Development :

  • Determine market needs.
  • Simplify designs, enhance performance & reduce costs.
  • Upgrade existing products and develop new products.

Practical effective solutions to:

  • plan, manage, implement development programs.
  • leverage core technologies
  • expand markets.


Axelrod Associated provides expertise & 25 years experience in increasing competitiveness of upgrades and new products.

For example:

  • Generated strategic technical plans, product needs, technology roadmaps, competitor assessments, etc. for U.S. and overseas corporations including Matsushita, Recognition Equipment Inc., Sharp, Teijin, Toshiba, Calor PLC, Angenieux Cie, etc.
  • generated plan to apply optical sensing & pattern recognition system for bank checks to factory automation.
    • Product objectives defined in terms of system features, target price & market size, core technologies. Product need, industry profiles & and product design generated. Meetings arranged & held with potential partners (e.g, GE)
  • planned & implemented new technology-based system to improve quality & productivity.
    • Multiple-computer sensing/display/image-analysis/control/filing/ document system by Axelrod Associates won annual award of Fortune 500 corporation. Exceeded objectives for improvements in quality & productivity.

  • managed product upgrade for automated, image, storage/retrieval system;
    • Provided simple immediate remedy for false identifications in this scanning/recognition system. Upgrade reduced service calls by 90% and parts cost by 50%. U.S. patent issued (assigned to IRSC).

  • guided fledgling technology company funded by international venture capital group.
    • Provided quantitative market assessments & development discipline to improve products and reduce development time. Performance rose to meet standards for new funding.

  • developed strategic technology plan and improved design of primary optical sensing product for leading manufacturer of systems to automatically read wrinkled coupons in major casinos.
  • consulted on long & short term applications of technology to reach business objectives better & quicker.
    • assessed technology of M&A target company in rapidly emerging technology.

        Visited company, with client CFO & EVP, to determine technological competence, competitiveness, and completeness of products, manufacturing and engineering.

    .

    Norman N. Axelrod, Ph.D.


Education:

  • A. B. Physics, Cornell University
  • NATO-NSF Program on Materials, University of Paris
  • Ph.D. Optics & Physics,
    Institute of Optics & Physics Dept. University of Rochester

  • Post-Doctoral Fellow, London University, England
  • Post-Doctoral Fellow, NASA, Washington, D.C
  • Certificate in Strategic Planning from the American Management Association

Employment:

  • Bell Labs / Alcatel-Lucent . . . . . . . Murray Hill, NJ
  • Norman N. Axelrod Associates . . . NY, NY

Biographical Listings:

  • Who's Who in America
  • Who's Who in Science & Engineering
  • Who's Who in Technology
  • Who's Who in the World
  • Who's Who in Finance & Industry
  • American Men & Women of Science

Patents & Papers:

  • 11 US patents granted, 2 others in progress;
  • One U.S. patent was patented in 18 countries.
  • About 50 papers published.

Patent Assignees Include:
. . Bell Telephone System
. . Information Retrieval Systems Corp.
. . Labatt Ltd. (Canada)
. . Perkin-Elmer Corp.


.


Dr. Axelrod planned, designed and delivered a computer-automated multi-sensor system that won the annual award of Medtronic (a multi-billion dollar, Fortune 500 corporation that manufactures medical instruments for sensing, diagnostics and control).

This automated nine-sensor system included machine vision, fiber optics, scanning, image acquisition & analysis, pattern recognition, gauging, defect detection, output signals for process control, image and data displays, automatic documentation, statistical analysis, three communicating computers, etc.


Dr. Axelrod served as an expert witness on Optics & Lasers before the International Trade Commission (Section 337). Client (Symbol Technologies) awarded $13.4 million plus on-going royalties.

He was Certified by Stature as a Certified Manufacturing Engineer in Machine Vision by the Society of Manufacturing Engineers (SME).

He was elected to Sigma Pi Sigma (physics honorary society), Sigma Xi (science honorary society), Pi Mu Epsilon (math honorary society) and the New York Academy of Sciences.

Norman N. Axelrod was editor of the book, "Optical Properties of Dielectric Films".


.

The Technical Director of AeroComm wrote to Dr. Axelrod:

"The successful development of the laser communication system is completed and we would like to thank you for your efforts and performance...

"You provided a driving force to see this project to a successful conclusion...

"Your expertise and experience were invaluable. The success of this project was primarily due to your ability to apply and integrate optical and other technologies to produce impressive practical outcomes, to anticipate and cope with problems... As issues arose, you demonstrated professional resources that exceeded what we had anticipated."



Norman N. Axelrod provides experience & expertise in innovative, sound, profitable technical planning.

He has:

  • identified needs for new & existing products
  • leveraged core technologies
  • planned & developed successful award-winning systems to improve productivity & quality

He has identified, developed and consulted on opportunities for established products in new areas of application and for new technology in existing markets.

Norman N. Axelrod generates simple, practical solutions to complex challenges.


A partial client list includes:
    American Consumer Products
    Baker Botts
    Bausch & Lomb
    Calor plc
    CompuScan
    Corning


    Finnegan, Henderson et al
    General Electric
    General Foods
    International FiberCom, Inc.
    Johnson & Johnson
    Konishiroku Photo Industries
    Lockheed-Martin

    McKool Smith
    Matsushita Research Institute
    Medical Lab. Automation
    Perkin-Elmer
    PPG
    Recognition Equipment Inc.


    Samsung
    SPS Technologies
    Stanley Tools
    Timex
    Timken
    Unilever Research
    Wall Street Journal

.


E-mail Norman N. Axelrod Associates
445 East 86th Street
New York, NY 10028
212-741-6302

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EMBRACING TECHNOLOGY:
The Application of Complexity Theory to Business

Click here for article

Reprinted from
Strategy and Leadership
October/November/December 1999